AB 299 Week 3 Discussion 1 | Assignment Help | Kaplan University
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- 22 Aug 2018
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AB 299 Week 3 Discussion 1 | Assignment Help | Kaplan University
Unit 3 Discussion Topic 1
There are two Discussions in this unit.
You reviewed the 4 P’s of the marketing mix as well as
segmentation of the market in the video in the Learning Activity, now you have
an opportunity to apply this to a product of your choice and further your
understanding how these concepts are applied in the real world.
Discussion 1: Applying the 4 P’s
Choose a product or service from a global company and apply the 4
P's of marketing: You can search for global companies on the Internet. Address
the following 4 Ps of marketing:
1. Product
2. Price
3. Place
4. Promotion
Then after watching the “Market Segmentation” video from the
Learning Activity:
·
Describe the segmentation for the company’s
product (i.e. the good or service) as determined by reviewing the company’s
website.
·
Could they expand their segmentation? Why or
why not?
USA 
India
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