B 6026 Week 2 Discussion | Assignment Help | Argosy University
- argosy-university / B 6026
- 20 Aug 2018
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B 6026 Week 2 Discussion | Assignment Help | Argosy University
Assignment 1: Discussion—Implementing a Marketing
Database
Every company
gathers information on customer preferences and buying history in order to
improve their long-term customer relationships. Maintaining a customer database
requires protecting the confidentiality of the information.
Consider the
following scenario:
|
Sara is the
marketing manager of a small human resource (HR) consultancy firm. She wants
to address improving customer relations and understanding and managing
consumer behavior. She would like to
implement a process of using a database to assist her company in its
marketing efforts. She is also concerned about online privacy versus off-line
privacy. |
Now, respond to
the following:
·
How would you address Sara’s concern about the
level of privacy in an online versus off-line database?
·
What are ways in which she might be able to use the
database for better understanding consumer behavior and building customer
relationships? Provide at least five such ways.
By the due date assigned,
post your response to the Discussion Area. Through the
end of the module, review and comment on at least two peers’ responses.
Write your
initial response in 300–500 words. Your response should be thorough and address
all components of the discussion question in detail, include citations of all
sources, where needed, according to the APA Style, and demonstrate accurate
spelling, grammar, and punctuation
Do the following when responding to your peers:
·
Read your peers’ answers.
·
Provide substantive comments by
o contributing
new, relevant information from course readings, Web sites, or other sources;
o building
on the remarks or questions of others; or
o sharing
practical examples of key concepts from your professional or personal
experiences
·
Respond to feedback on your posting and provide
feedback to other students on their ideas.
·
Make sure your writing
o is
clear, concise, and organized;
o demonstrates
ethical scholarship in accurate representation and attribution of sources; and
o displays
accurate spelling, grammar, and punctuation.
USA 
India