JWI 515 Week 6 discussion

JWI 515 Week 6 discussion | Assignment Help | Strayer University 

Week 6 | Discussion

Walmart Shopping or Product Analysis

Option 1 

Analyze product purchase decisions from the customer perspective. Visit the Wal-Mart website and place 5 or more items in your shopping cart until you go over the $500.00 budget. Then, eliminate and/or exchange items until your reach a total of $500.00. Take notes on your reasoning during the process of elimination. 

Shopping Rules: 

Briefly describe your experiences using your notes from your shopping session and the concepts of utility, marginal utility, and price elasticity. What items were in your initial shopping cart versus the items that were in your final cart?  What were the reasons for keeping, exchanging, or eliminating items?  What types of goods did you keep (luxury or staple)? Why?

Option 2 

Identify a product or service that your company provides. First, consider the product/service from the emotional perspective. What emotion does this product/service elicit from your customers? Does your company use emotions or provide emotions? Secondly, what is the price elasticity of the product or service? Explain. Lastly, consider the product/service from the “last mile” perspective. What does the customer experience look like? Does your company focus on the “last mile”? If so, provide specific examples. If not, what recommendations do you have for evaluating and improving the customer experience?