JWI 505 Week 9 Discussion

JWI 505 Week 9 Discussion | Assignment Help | Strayer University 

Week 9 | Discussion Question

"Toyota Pedal Recall" please respond to the following:

In early 2010, Toyota recalled a large number of vehicles for faulty accelerator pedals. On February 2nd, the President of Toyota Motor Sales released a letter to the public regarding the recall. Read Toyota’s initial response regarding the accelerator pedal recall found at

http://pressroom.toyota.com/images/document/ToyotaCustomerLetter.pdf

NOTE: You may have to paste this URL directly into your browser.

The letter resulted in a negative response from a variety of stakeholder groups, including customers, business analysts, government, and media. This discussion includes two tasks:

1. Evaluate the letter to determine the cause of the negative response from stakeholder groups. Why do you think the letter negatively impacted Toyota’s reputation, market position and value? As the leader of Toyota, explain your crisis communication strategy for each stakeholder group, applying course materials. A sufficient post will be two to three paragraphs in length.
2. Assuming you are the CEO of Toyota, prepare and post the letter to stakeholders you would issue regarding the pedal recall crisis. A sufficient letter probably will be three paragraphs in length. Paste you letter at the close of your post under the title LETTER