B 6026 Week 1 Discussion 2 | Assignment Help | Argosy University
- argosy-university / B 6026
- 09 Aug 2018
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B 6026 Week 1 Discussion 2 | Assignment Help | Argosy University
M1 Assignment 2 Discussion
Assignment 2:
Discussion—The Dark Side?
Marketing professionals promote products and
services in order to educate and persuade consumers to purchase them. Many
consumers believe that marketing satisfies their needs by developing and
promoting products and services that they need. However, some consumers believe
that marketing professionals create needs by promoting products that they do
not actually need.
Using the readings for this module, the
Argosy University online library resources, and the Internet, respond to the
following:
·
Examine whether marketing creates or
satisfies consumer needs.
·
Describe the “dark side” of marketing.
·
Cite examples of companies that have
compromised their ethics or values for increased sales and profits.
By the due date assigned, post your response to the Discussion Area. Through the end of the
module, review and comment on at least two peers’ responses.
Write your initial response in 300–500
words. Your response should be thorough and address all components of the
discussion question in detail, include citations of all sources, where needed,
according to the APA Style, and demonstrate accurate spelling, grammar, and
punctuation
Do the following when responding to your peers:
·
Read your peers’ answers.
·
Provide substantive comments by
o
contributing new, relevant information from
course readings, Web sites, or other sources;
o
building on the remarks or questions of
others; or
o
sharing practical examples of key concepts
from your professional or personal experiences
·
Respond to feedback on your posting and
provide feedback to other students on their ideas.
·
Make sure your writing
o
is clear, concise, and organized;
o
demonstrates ethical scholarship in accurate
representation and attribution of sources; and
o
displays accurate spelling, grammar, and
punctuation.
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