BUS/475 BUS475 BUS 475 WEEK 2 ASSIGNMENT 2
- University of Phoenix / BUS 475
- 23 May 2018
- Price: $25
- Other / Other
BUS 475 WEEK 2 ASSIGNMENT 2
Assignment 2
Strategic Plan Part I: Proposal of a New Division
Purpose of Assignment
Students will have the opportunity to research a company and
industry to conceptualize forming a new division of an existing company based
on a new product or service. The assigned text and Strategic Planning Outline
serve as a guide to complete sections of the capstone project each week. This
will allow the student to lay the basic foundation for an effective strategic
plan. A final plan will be presented in Week 5.
Assignment Steps
Resources: Strategic Planning Outline and Week 2 textbook
readings
Use the Strategic Planning Outline as a guide to complete sections of
your capstone project each week. A final strategic plan is due in Week 5. Cite
your resources.
Develop a minimum 1,400-word proposal in which you explain the
importance of innovation in your selected division's vision, mission, and
values, and determine your business model for this new division.
Include the following:
- Propose a new product or service
for the new company division. The division should be customer-focused with
an innovative mission statement. Ensure you are differentiating your
product or service.
- Describe how the division
addresses customer needs and achieves competitive advantage.
- Create a vision and a business
model for this new division that clearly demonstrates your decision on
what you want your business to become in the future.
- Explain how the vision,
mission, and value of the new division align with the company's mission
and vision.
- Summarize how the vision,
mission, and values guide the division's strategic direction.
- Define your guiding principles
and values for your division in the context of culture, social
responsibility, and ethics.
University of Phoenix
Material
Strategic Planning Outline
I.
Title Page
II.
Table of Contents
III.
Executive Summary
IV. Strategic Plan Part 1: New Business Division of an Existing Company;
Vision, Mission, and Value Proposition
V.
Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental
Analysis; Primary Internal Considerations for the Development of a Strategic
Plan.
VI.
Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate
Social Responsibility: Balanced Score Card and its impact on stakeholders; the
Communication Plan
VII.
Strategies and Tactics Section
VIII. Conclusion
IX.
Reference
Page
Strategic Plan Part I: Proposal of a New Division Grading Guide
BUS/475 Version 7
Integrated Business Topics
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standards and practices.
Individual Assignment: Strategic Plan Part I: Proposal of a New Division
Purpose of Assignment
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Resources Required
Strategic Planning Outline and Week 2
textbook readings
Grading Guide
|
Met |
Partially Met |
Not Met |
Comments: |
|
|
Used the Strategic Planning Outline as a guide to complete this section of student’s capstone project. |
|
|
|
|
|
Proposed a new
product or service for the new company division. The division should be customer-focused
with an innovative mission statement. Ensured differentiation of their
product or service. |
|
|
|
|
|
Described how
the division addresses customer needs and achieves competitive advantage. |
|
|
|
|
|
Created a
vision and a business model for this new division that clearly demonstrates student’s
decision on what they want their business to become in the future. |
|
|
|
|
|
Explained how
the vision, mission, and value of the new division aligns with the company's
mission and vision. |
|
|
|
|
|
Summarized how
the vision, mission, and values guides the division's strategic direction. |
|
|
|
|
|
Defined guiding
principles and values for student’s division in the context of culture,
social responsibility, and ethics. |
|
|
|
|
|
Cited a minimum
of two peer-reviewed references. |
|
|
|
|
|
The proposal is a minimum of
1,400 words in length. |
|
|
|
|
|
|
|
Total
Available |
Total Earned |
|
|
|
|
6 |
#/6 |
|
|
Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
|
Organization |
|
|
|
|
|
The tone is appropriate to the content and
assignment. |
|
|
|
|
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The introduction provides a sufficient
background on the topic and previews major points. |
|
|
|
|
|
Paragraph transitions are present, logical,
and maintain the flow throughout the paper. |
|
|
|
|
|
The conclusion is logical, flows from the
body of the paper, and reviews the major points. |
|
|
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Mechanics |
|
|
|
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The paper—including tables and graphs,
headings, title page, and reference page—is consistent with APA formatting
guidelines and meets course-level requirements. |
|
|
|
|
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Intellectual property is recognized with
in-text citations and a reference page. |
|
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Sentences are complete, clear, and concise. |
|
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Rules of grammar and usage are followed
including spelling and punctuation. |
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|
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Total Available |
Total Earned |
|
|
|
|
2 |
#/2 |
|
|
Assignment Total |
# |
8 |
#/8 |
|
|
Additional comments: |
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Strategic Management, Ch. 3: The External Assessment
Consider the following as
you read:
- What is an EFE matrix?
Strategic Management, Ch. 4: The Internal Assessment
Review Ch. 4 of Strategic Management.
Consider the following as you read:
- What effect do you think
culture has on the development of a strategic plan?
Strategic Management, Ch. 6: Strategy Analysis and Choice
Consider the following as
you read:
- What are some of the
limitations of a SWOTT analysis?
USA 
India