MARKETING COMMUNICATIONS PLAN
Over the past three weeks you have successfully navigated the marketing process. You have an understanding of your customer needs and the marketing environment through research. You have developed a marketing strategy and begun development of the marketing mix including your product or service, its price and how it will be made available to your target market. Now your promotional decisions can be made based on these other elements in order to communicate your position to your customers.
Over the past three weeks you have developed most of the components of a marketing program for your product. Now it is time to add the last few sections. The final plan should include:
•Definition of marketing (U1 DB)
•Introduction of your product/service (U1 DB)
•Situation Analysis - marketing environment forces impacting your product/service (U1 IP)
•Marketing Strategy - target market(s) and positioning (U2 DB & U2 IP)
•Product/Service overview and strategies to consider (U3 DB)
•Pricing Strategy (U4 DB)
•Distribution Channels (U3 IP)
You will now add the Abstract, Introduction, Conclusion, and the Integrated Marketing Communications Mix, including:
•Overview of integrated marketing communications (pages 351-354)
•Promotion Mix Strategy - explain if you will use a push or pull strategy or both and why (pages 356-358)
•Message Strategy - decide what general message will be communicated to your target market across all promotional tools (page 363)
•Promotion Mix (chapters 12, 13 & 14) - choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include:
â—¦Why this promotional tool was chosen.
â—¦Which forms of the promotional tool you will use and why (for example, in advertising you can use TV, radio, magazine, etc. and in direct marketing you can use direct mail, telemarketing, catalogs, etc.â—¦Discussion of how your message strategy will be implemented using this promotional tool and the execution style.
Follow the submission instructions carefully.
1.Please use the MKT255 U4 IP Template.
2.Upload a Word Document using the template above to SUBMIT FILES (where you submit your Weekly IPs).
3.Go to the Group Discussion Board and create a thread containing your Name and paste a copy of your Project there so that it may be discussed in the Unit 5 Group Project. DO NOT upload the assignment to the Small Group Files area or your Originality score for the U4 IP may be extremely high
Information needed to do project: Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly†(Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
Unit 4 Individual Project
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Definition of Marketing
This content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission.
Introduction of Product/Service
This content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission.Situation Analysis -- Marketing Environment Forces Impacting Product/Service
This content comes from the Unit 1 Individual Project. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission.
Marketing Strategy: Target Market(s) & Positioning
This content comes from the Unit 2 Discussion Board and Individual Project. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 2 grading, those should be made with this submission.
Product/Service Overview and Strategies to Consider
This content comes from the Unit 3 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 3 grading, those should be made with this submission.
Pricing Strategy
This content comes from the Unit 4 Discussion Board. Be sure to include the required citations and add the sources to the reference list.
Distribution Channels
This content comes from the Unit 3 Individual Project. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 3 grading, those should be made with this submission.
Integrated Marketing Communications
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper.
Promotion Mix Strategy
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper.
Message Strategy
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper.
Promotion Tool #1
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper.
Promotion Tool #2
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper.
Promotion Tool #3
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE: Do not change the font or margins to make the paper appear shorter or longer
References
NOTE: The reference list starts on a new page after your conclusion.
USA 
India