COM/539 COM539 COM 539 WEEK 5 ASSIGNMENT
- University of Phoenix / COM 539
- 18 May 2018
- Price: $30
- Other / Other
COM 539 WEEK 5 ASSIGNMENT
Assignment
Social Media and Sales
Part 1
Create an account on social media such as Twitter®, Instagram®,
Facebook®, etc.
Share the user name with the class in order to communicate with
class members.
Communicate with your classmates about different sales experiences
including retail, restaurants, and online for a minimum of 1 week.
Take a screenshot and save the social media posts from this time
period.
Part 2
Identify a local restaurant, hotel, or other business in your city or
town and read social media review reports on this business. Social media review
sites include such sites as Yelp®, UrbanSpoon®, TripAdvisor®, Google Local®,
Yahoo Local®, etc.
Identify a minimum of 10 reviews or comments.
Take screenshots of the 10 reviews or comments.
Part 3
Write a 1,050- to 1,400-word paper in which you use the
experiences and information found in Parts 1 & 2 and do the following:
- Discuss the uses of social
media as a sales tool.
- Explain the role social media
plays in the sales process.
- Evaluate how various social
media tools can affect a business whether this is positive or negative.
- Discuss how a negative review
on social media can affect sales.
- Examine how social media sites
use data analytics to identify trends the can benefit the sales process.
Attach screenshots of the posts and reviews from Parts 1 & 2 to
the paper.
Social Media and Sales
Create an
account on social media such as Twitter®, Instagram®, Facebook®, etc.
Share the
user name with the class in order to communicate with class members.
Communicate with
your classmates about different sales experiences including retail,
restaurants, and online for a minimum of 1 week leading up to the Week 5
Individual Assignment.
Individual Assignment: Social Media and Sales
Purpose of Assignment
The Week 5 assignment is designed to create a real-world experience by allowing students to use social media on their own to see how it can be used as a tool for sales and marketing. They also have the opportunity to see the rapid effects of negative experiences. Social media is rapidly becoming a major sales tool and its accessibility recommends this idea for having students use it directly and then analyze that experience.
Resources Required
Social media accounts
Grading
Guide
USA 
India