BSCOM/324 BSCOM324 BSCOM 324 Week 3 Emotion in Advertising, Part II

BSCOM 324 Week 3 Emotion in Advertising, Part II

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5. Based on the hypothesis and sampling your group developed in Week 2, collaborate as a team and complete the following:

1. Create a table showing your selected units. Count occurrences of the coded units and report the frequencies and show your counts. Do not forget to also report the frequencies in the Week 5 presentation.
2. Write a 350- to 500-word paper addressing the following:

• What units you selected for coding
• How you developed your coding scheme
• Assign each occurrence of a unit in the sample to a code in the coding scheme
• Count occurrences of the coded units and report the frequencies and show your counts. You will report the frequencies in Week 5.

Format your assignment and all sources according to appropriate course-level APA guidelines. Keep both the table and paper within the same Word file.