BSCOM/324 BSCOM324 BSCOM 324 Week 5 Emotion in Advertising Part III

 BSCOM 324 Week 5 Emotion in Advertising Part III

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.

Finalize the Learning Team Paper and Presentation.

• Analyze peer-reviewed articles related to emotion-based persuasive advertising and content analysis.
• Write a 1,050- to the 1,400-word paper by addressing the following:

  • What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?
  • What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?
  • What type of research methods has been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?
  • What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?
  • Where did your team members agree and disagree on coding and analysis, and why?
  • What final conclusions and implications would you draw about your content analysis findings?
  • What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?

Reference at least three peer-reviewed sources per team member in your research for this assignment.

Present the results of your research to the following requirements: 10 x 5 x 10 (No more than 10 Microsoft® PowerPoint® slides, with no more than five lines per slide and 10 words per line). This also includes a summary slide.

• For Local Campus students, these are oral presentations accompanied by Microsoft®PowerPoint® presentations.
• For Online and Directed Study students, these are Microsoft® PowerPoint®presentations with notes.

Format your assignment and all sources according to appropriate course-level APA guidelines.