CMGT/557 CMGT557 GMGT 557 WEEK 2 ASSIGNMENT

GMGT 557 WEEK 2 ASSIGNMENT

Assignment

 

Learning Team: Emerging Technology Plan, Part 1

 

Part 1: Business Idea and Executive Summary

Use the Internet to research how to gain a competitive advantage using emerging technology.

Brainstorm, as a team, emerging technology ideas that your selected company can use to gain a competitive advantage in their field.

Create a 1- to 2-page executive summary that answers the following questions:

  • What type of company is it? Describe the market the company is in.
  • Is there a particular product or service utilizing emerging technology that is more strategic than others and offers a competitive advantage for this company? Explain.
  • What technologies are you considering using to implement this product or service?
  • List development and implementation considerations.
  • How much money do you need to cover the cost of implementing these new technologies? In what stages will you need the money? What will the money be used for?
  • Discuss any marketing considerations

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