B/6025 B6025 B 6025 WEEK 3 ASSIGNMENT
- argosy-university / B 6025
- 13 Apr 2018
- Price: $20
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B 6025 WEEK 3 ASSIGNMENT
Assignment 2 Submission
Assignment
2: Required Assignment 1—The S’No Risk Program
In the mid-eighties, the
Toro company launched a promotion in which snow blower purchasers could refund
a portion of their purchase if the next winter brought modest snowfalls. The
amount of their refund was tied to snowfall amounts and so, the program was
prey to certain risks and uncertainties. You will explore those risks and
choices from a variety of perspectives.
Review the Toro Company's
S’No Risk Program” from this module’s assigned readings.
Click
here to
download the Toro Excel worksheet which contains data exhibits from the
article; the exhibit titles match the tabs long the bottom of the
worksheet. Use this tool to conduct your data analysis for this
assignment.
Analyze the risks of the
program from the following points of view:
1.
Toro
2.
The insurance
company
3.
The
consumers
Write a 6–8-page analysis
paper that addresses the following:
1.
Why
did the insurance company raise the rates so much? How would you estimate a
fair insurance rate?
2.
From
the perspective of the consumer, how were the paybacks structured and how might
they be restructured to entice you at an equal or lower cost of insurance? How
does the program influence your decision to purchase?
3.
What
are the common decision traps which each group in point (2) is susceptible to?
Develop a matrix or decision tree in order to compare the groups. How does the
program impact the consumer’s “regret”? (Hint: Map the possible outcomes for
the consumer.)
4.
From
either Toro’s or the insurance company’s perspective, how would you frame your
argument to achieve your desired objective?
5.
Was
the program successful? Why or why not?
6.
If
you were the Toro Company director of marketing for Consumer Products, would
you repeat the program? Assume you manage the S’No Risk program and argue your
case to the director. To what biases are you susceptible in this case?
Submit your analysis
paper in Word format. Apply APA standards to citation of sources. Use the
following file naming convention: LastnameFirstInitial_M3_A2.doc.
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