CMGT/556 CMGT556 CMGT 556 WEEK 5 ASSIGNMENT 3
- University of Phoenix / CMGT 556
- 04 Apr 2018
- Price: $20
- Other / Other
CMGT 556 WEEK 5 ASSIGNMENT 3
Individual: Find Your Customers
Resource: Ch. 11, "Building a Customer-Centric Organization - Customer
Relationship Management," of Business Driven Technology.
Referencing the Ch. 11 Case: Can You Find Your Customers?, create a 10-slide multimedia-rich presentation
with voiceover to address the following:
- How technology has dramatically
affected the efficiency and effectiveness of finding customers.
- Two different types of CRM
systems, and explain how a company can use infoUSA's database for creating
a CRM strategy.
- Three ways a new small business
can extend its customer reach by performing CRM functions from an infoUSA
database.
- Three distinct steps company
owners must take to use databases effectively - rank these steps in order
of importance to a CRM strategy.
Ch. 11,
Business Driven Technology
Read Ch. 11, "Building a Customer-Centric Organization - Customer Relationship Management," of Business Driven Technology.
USA 
India
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