AMP/425 AMP425 AMP 425 WEEK 6 ASSIGNMENT
- Grand Canyon University / AMP 425
- 27 Mar 2018
- Price: $15
- Other / Other
AMP 425 WEEK 6 ASSIGNMENT
Assignment
Identify one current
struggling consumer product.
Access the GCU Library
business data bases. Research "rebranding strategy."
In a paper of 750-1,000
words, present a rebranding strategy for the product, including the
following:
1.
A new name
2.
Changes in packaging
3.
The price point
4.
Product position
5.
Advertising strategy
6.
A distribution method
7.
Improvements in design or quality
Prepare this assignment
according to the guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
USA 
India
Question Attachments
1 attachments —