MKTG 420 Week 7 Discussion 1 | Assignment Help | American Public University System

MKTG 420 Week 7 Discussion 1 | Assignment Help | American Public University System


Defining and Managing the Category or Subcategory

 

Look at offerings in a Fortune 500 firm’s product portfolio (or from one on the companies listed in our textbooks) and answer the following questions:

  • How is the category or subcategory defined?
  • What brands are exemplars?
  • What brands are marginal?
  • What brands with products that qualify are not relevant? Why?

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