MKT 435 Week 5 Assignment Help | University Of Phoenix
- University of Phoenix / MKT 435
- 25 Nov 2020
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MKT 435 Week 5 Assignment Help | University Of Phoenix
MKT/435: Consumer Behavior
Week 5 -
Impact of Online Crowdsourcing on Marketing Strategy Paper
Resource: Impact of Online Crowdsourcing on
Marketing Strategy Grading Guide
Evaluate an online crowdsourcing
site. Examples include, Dell's Ideastorm, and Starbucks.
Write a 750- to 1,050-word paper in which you review a
crowdsourcing site.
Marketing has evolved in its relationship
to customers. Marketing to consumers has shifted to marketing for
consumers. Marketing for consumers has the power to choose whether they
want to create a dialogue.
·
How has the organization leading the crowdsourcing utilized
consumers to help build its organization?
·
How does this option of crowdsourcing influence marketing
strategy?
·
What is the impact of mobile and social media campaigns on
marketing strategy for this organization?
Cite specific examples of these different marketing campaigns
in use.
Format your paper consistent with APA guidelines.