MKT 435 Week 5 Assignment Help | University Of Phoenix
- University of Phoenix / MKT 435
- 25 Nov 2020
- Price: $15
- Other / Other
MKT 435 Week 5 Assignment Help | University Of Phoenix
MKT/435: Consumer Behavior
Week 5 Team -
Global and Online Marketing Strategy Presentation
Resources: Consumer Behavior: Building Marketing Strategy, Ch. 15, Global and Online Marketing
Strategy Grading Guide
Utilize the same product/service that your team chose
for Week 3.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation
with speaker's notes illustrating your cross-cultural, Internet, mobile, and
social media marketing strategy:
Include the following in your presentation:
·
Choose a country where you will introduce your product/service
after you have introduced it in the United States.
·
Review how you will incorporate at least four of the following
international considerations into your decision to enter this country:
·
Is the geographic area homogeneous or heterogeneous with respect
to culture?
·
What needs can this product/service or a version of it fill in
this culture
·
Can enough of the people needing the product/service afford it?
·
What values or patterns of values are relevant to purchase and
use of the product/service?
·
What are the distribution, political, and legal structures for
the product/service?
·
In what ways can we communicate about the product/service?
·
What are the ethical implications of marketing this
product/service in this country?
·
Develop a strategy to initiate and maintain an online community
and social network.
·
Choose one specific online network site (Facebook, Flickr,
Instagram, YouTube, etc.) and discuss how you will interact with consumers with
this network site.
·
List the different methods that will be a part of your online
marketing strategy to drive your information to consumers, as well as drive
consumers to your information. Why did you choose these methods?
·
Discuss how mobile search will be a part of your overall
marketing strategy. Based on a recent study of mobile phone users by
Experian (p. 532 in textbook), five segments of mobile phone users exist: (1)
Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic
Adopters, and (5) Basic Planners. How will you use these segments and
their characteristics in information search and purchase?
·
Develop a strategy for managing your online word-of-mouth (WOM).
How will you initiate and gather word-of-mouth for your product/service?
Format your presentation consistent with APA guidelines.
USA 
India