MKT 435 Week 4 Assignment Help | University Of Phoenix
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MKT 435 Week 4 Assignment Help | University Of Phoenix
MKT/435: Consumer Behavior
Week 4 -
Consumer Decision Making Process Paper
Resource: Consumer Decision Making Process
Grading Guide
Analyze a recent purchase you made of a durable
good (durable goods are goods that don't wear out quickly or those that have a
lifespan of more than three years - computers, cars, mobile phones, kitchen
appliances, etc.)
Write a 1,050- to 1,400-word paper in which you review the steps
that you took in making this purchasing decision.
Base your review on the following six steps in the consumer
decision process:
1.
Problem recognition
2.
Information search
3.
Alternative evaluation
4.
Purchase
5.
Use
6.
Evaluation
Answer the following questions in your paper:
·
How many of these stages did you go through?
·
Which stage(s) in the purchasing process was/were most important
to you?
·
If you skipped certain stages, what marketing or previous
experience influenced you to skip this stage?
·
What could the selling organization have done more effectively
from a marketing standpoint to help you move through these stages?
Format your paper consistent with APA guidelines.
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