MKT 435 Week 4 Assignment Help | University Of Phoenix
- University of Phoenix / MKT 435
- 25 Nov 2020
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MKT 435 Week 4 Assignment Help | University Of Phoenix
MKT/435: Consumer Behavior
Week 4 Team - Consumer Decision
Making Paper
Resource: Consumer Decision Making Grading
Guide
Utilize the same product/service your team chose
for Week 3.
Develop a 700- to 1,050-word response that analyzes the
following:
·
Discuss the potential importance of each type of situational
influence in developing a marketing strategy for your product/service.
·
Review whether your market segment is aware of the problem that
your product/service serves to eliminate. How is your marketing strategy
impacted by this awareness?
·
Discuss factors that may contribute to the external information
search and factors that act to reduce external search for information before
purchase or adoption of your product/service.
·
List the evaluative criteria and the importance of each that
your market segment would use in purchasing your product..
Format your paper consistent with APA guidelines.
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