MKT 435 Week 3 Assignment Help | University Of Phoenix
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- 25 Nov 2020
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MKT 435 Week 3 Assignment Help | University Of Phoenix
MKT/435: Consumer Behavior
Week 3 -
Impact of Cultural Values on Consumer Behavior Paper
Resource: Impact of Cultural Values on
Consumer Behavior Grading Guide
Choose one of the following changes in Cultural
Values to review and discuss: (1) green marketing, (2) cause-related marketing,
(3) gender-based marketing, or (4) marketing to gay and lesbian consumers.
Write a 700- to 1,050-word paper in which the interrelationship
between consumer behavior and changes in cultural values is reviewed.
Find three specific examples of organizations marketing to
these changes in cultural values. Examples may be mission/value
statements, print advertising, web site content, press releases, among
others.
Using these examples, what is your opinion of how the company
uses the understanding of changing cultural values to create and implement its
marketing strategy?
Discuss each example you found using specific
information.
Include screenshots or copies of the marketing
pieces you examined.
Format your paper consistent with APA guidelines.
USA 
India