BUS 475 WEEK 2 ASSIGNMENT 1

Assignment 1

Strategic Plan Part I: Proposal of a New Division

Purpose of Assignment 

Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5. 

Assignment Steps 

Resources: Strategic Planning Outline and Week 2 textbook readings 

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources. 

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division. 

Include the following:

• Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
• Describe how the division addresses customer needs and achieves competitive advantage.
• Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
• Explain how the vision, mission, and value of the new division align with the company's mission and vision.
• Summarize how the vision, mission, and values guide the division's strategic direction.
• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references. 

Format your paper consistent with APA guidelines. 

 

 

 

 

 

 

 

 

 

Strategic Management, Ch. 6: Strategy Analysis and Choice

 

Consider the following as you read:

• What are some of the limitations of a SWOTT analysis?

 

 

 

 

 

 

Strategic Management, Ch. 4: The Internal Assessment

 

 

Review Ch. 4 of Strategic Management. 

Consider the following as you read: 

• What effect do you think culture has on the development of a strategic plan?

 

 

 

 

 

 

Strategic Management, Ch. 3: The External Assessment

 

 

Consider the following as you read:

• What is an EFE matrix?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Strategic Plan Part I:  Proposal of a New Division Grading Guide

 

BUS/475 Version 7

Integrated Business Topics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Edited in accordance with University of Phoenix® editorial standards and practices.

Individual Assignment: Strategic Plan Part I:  Proposal of a New Division

 

Purpose of Assignment

 

Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

 

Resources Required

 

Strategic Planning Outline and Week 2 textbook readings

 

Grading Guide

 

Content	Met	Partially Met	Not Met	Comments:
Used the Strategic Planning Outline as a guide to complete this section of student’s capstone project.
Proposed a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensured differentiation of their product or service.
Described how the division addresses customer needs and achieves competitive advantage.
Created a vision and a business model for this new division that clearly demonstrates student’s decision on what they want their business to become in the future.
Explained how the vision, mission, and value of the new division aligns with the company's mission and vision.
Summarized how the vision, mission, and values guides the division's strategic direction.
Defined guiding principles and values for student’s division in the context of culture, social responsibility, and ethics.
Cited a minimum of two peer-reviewed references.
The proposal is a minimum of 1,400 words in length.
		Total Available	Total Earned
		6	#/6

 

Writing Guidelines	Met	Partially Met	Not Met	Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		2	#/2

 

 

Assignment Total	#	8	#/8
Additional comments:

 

 

 

 

 

 

 

 

 

 

University of Phoenix Material                      

Strategic Planning Outline

 

1. Title Page
2. Table of Contents

• Executive Summary

1. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition  
2. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.
3. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan

• Strategies and Tactics Section
• Conclusion

1. Reference Page