MGT/505 MGT505 MGT 505 WEEK 10 DISCUSSION

MGT 505 WEEK 10 DISCUSSION

Week 10 Discussion

Nearing the end Class. One more week after Week 10. Enjoy this week's topic: “Marketing.” Please respond to the following:

  • Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
  • Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
  • Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.

The minimum requirements are a well written initial post addressing the questions posed and one comment post. Be sure to utilize spell check and grammar usage. No need to submit your work to TurnItIn but if you quote a source give credit where credit is due.

 

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