Structure and Grading:
Your assignment should have the following structure. The allocation of grades is specific to this structure.
1. Introduction Introduce the topic and outline the arguments that are central to your discussion.
2. Illustration and discussion of the data: Provide a written summary of the data, as displayed in the graphs, to highlight the important results. Embed the graphs into the discussion (do not add them as an appendix). The discussion should not be a description of each graph but should focus on the key issues emerging from the graphs. These issues will inform the critical discussion (following section). You may also reference data that is not graphed to support the discussion. The written discussion should not exceed one page in length and each graph should not be larger than ½ page in size.
3. Critical discussion: Provide a discussion of the key issues emerging from the data discussion and develop of argument focused on the associations/disassociations between consumer behaviour and social, ethical and environmental beliefs. This should not be a reiteration of the results; it should have a critical not a descriptive focus
4. Conclusion : Provide a brief summary of the focus of the assignment and a reiteration of the key arguments.
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