BUS/475 BUS475 BUS 475 WEEK 2 ASSIGNMENT 1
- University of Phoenix / BUS 475
- 23 Nov 2017
- Price: $40
- Other / Other
BUS 475 WEEK 2 ASSIGNMENT 1
Assignment 1
Strategic Plan Part I: Proposal of a New Division
Purpose of Assignment
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Assignment Steps
Resources: Strategic Planning Outline and Week 2 textbook readings
Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources.
Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.
Include the following:
- Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
- Describe how the division addresses customer needs and achieves competitive advantage.
- Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
- Explain how the vision, mission, and value of the new division align with the company's mission and vision.
- Summarize how the vision, mission, and values guide the division's strategic direction.
- Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Cite a minimum of two peer-reviewed references.
Format your paper consistent with APA guidelines.
Strategic Management, Ch. 6: Strategy Analysis and Choice
Consider the following as you read:
- What are some of the limitations of a SWOTT analysis?
Strategic Management, Ch. 4: The Internal Assessment
Review Ch. 4 of Strategic Management.
Consider the following as you read:
- What effect do you think culture has on the development of a strategic plan?
Strategic Management, Ch. 3: The External Assessment
Consider the following as you read:
- What is an EFE matrix?
Strategic Plan Part I: Proposal of a New Division Grading Guide
BUS/475 Version 7
Integrated Business Topics
Copyright
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Edited in accordance with University of Phoenix® editorial standards and practices.
Individual Assignment: Strategic Plan Part I: Proposal of a New Division
Purpose of Assignment
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Resources Required
Strategic Planning Outline and Week 2 textbook readings
Grading Guide
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Content |
Met |
Partially Met |
Not Met |
Comments: |
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Used the Strategic Planning Outline as a guide to complete this section of student’s capstone project. |
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Proposed a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensured differentiation of their product or service. |
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Described how the division addresses customer needs and achieves competitive advantage. |
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|
|
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Created a vision and a business model for this new division that clearly demonstrates student’s decision on what they want their business to become in the future. |
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Explained how the vision, mission, and value of the new division aligns with the company's mission and vision. |
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Summarized how the vision, mission, and values guides the division's strategic direction. |
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Defined guiding principles and values for student’s division in the context of culture, social responsibility, and ethics. |
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Cited a minimum of two peer-reviewed references. |
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The proposal is a minimum of 1,400 words in length. |
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Total Available |
Total Earned |
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6 |
#/6 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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Organization |
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The tone is appropriate to the content and assignment. |
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The introduction provides a sufficient background on the topic and previews major points. |
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Paragraph transitions are present, logical, and maintain the flow throughout the paper. |
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The conclusion is logical, flows from the body of the paper, and reviews the major points. |
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Mechanics |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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2 |
#/2 |
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Assignment Total |
# |
8 |
#/8 |
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Additional comments:
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University of Phoenix Material
Strategic Planning Outline
- Title Page
- Table of Contents
- Executive Summary
- Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition
- Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.
- Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan
- Strategies and Tactics Section
- Conclusion
- Reference Page
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