BUS/100 BUS100 BUS 100 WEEK 6 EXPLORE ACTIVITY

BUS 100 WEEK 6 EXPLORE ACTIVITY

Week 6 Explore Activity

HOT TOPIC

 

PART 1

 

Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.

Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:

  1. The product and the celebrity endorsing it
  2. How the endorsement influenced your decision to buy the product

 

OR

 

In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

 

PART 2

 

Read a post by one of your peers and respond, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

 

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