Media

Deconstructing Advertising (title) Find an advertisement of your choice (print based). Answer the following questions in a document and submit them to the “Deconstructing Advertising” dropbox. Be sure to include the ad or a link to the ad. WHO the ad is aimed at - describe them demographically and psychographically. Use the demographic words from earlier in the course and the psychographics from earlier in this lesson. WHAT is being advertising, and WHAT is specifically highlighted about the product (the benefits) in this ad? WHY this helps sell a product. In this question, you would look at the combination of the logo, slogan, words, emotional appeals, claims and other techniques. Which are used? How are they used? WHERE/WHEN this ad might appear in order to reach its target audience. The location of the ad will change how effective it is. For example, you would not advertise a product for teens on television during a weekday. Why? Most teens are in school and would not see the ad! 



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