Management of Innovation and Creativity

Task:
I am doing a presentation about a booze boat. This boat takes people out on parties and serves them alcohol as well as jello shots. We will have multiple boats and the location is fort Lauderdale Florida. We will be at big party events as well hosting private parties in that area and surrounding area. I need you to answer for me:
1.How is your market segmented? On what basis the market is segmented? Who are your potential market segments? Who are your core buyers? Profile the segments.
2.What are the major trends in the industry? How may they favor or disfavor you? 



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