Read the ““International Olympic Committee Marketing Report Rio 2016” by International Olympic Committee (2017) and answer the following questions:
1. Having reviewed the marketing report above, use the Rio 2016 Olympics to explainthe 6 P’s of marketing from your textbook, Event Marketing 2nd Edition by C.A. Preston(2012). Provide specific examples from the marketing report to justify each of the 6=P’s.
2. Using the marketing report above and your knowledge of the Olympics, as well as yourtextbook Reality Check: Straight Talk about Sponsorship Marketing by Brent Barootes(2014), identify 6 sponsorship assets and provide specific examples.
3. Using the marketing report above, and your textbook Reality Check: Straight Talkabout Sponsorship Marketing by Brent Barootes (2014), provide two examples ofactivation tactics and explain each.
4. How does the Olympics, and the spectator experience, contribute to an experience economy?
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