Product and Brand Management

Task:
Resource: Marketing Strategy Grading Guide Refer back to the brand chosen for the Week 1 assignment. Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. 
Identify appropriate marketing tools Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle Cite all sources according to APA formatting guidelines.
Week 1 Brand that was chose is BRIXTON. Please see the link to their website below: https://www.brixton.com/ Feel free to email or text if you have any questions about the assignment. Thank you! 



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