You are required to produce a 2000-word report. You should make use of headings and subheadings as well as visual representations. Choose an innovative product or service and complete the following three parts: Part 1: Explain the type of innovation that best fits your chosen product or service and use your knowledge of micro theories of innovation to analyse your chosen product or service. Part 2: Analyse and evaluate in detail how the exploitation phase of the innovation process (specifically capturing value and the protection of intellectual property rights) has been achieved. Part 3: Critically evaluate one aspect of the product development process and explain how you would manage the innovation process if you were responsible. Learning Outcomes being assessed: 1. Critically evaluate the product development process and the parts played by design and creativity within it. 2. Analyse contemporary developments in innovation and how these shape the innovation process. 3. Critically evaluate the strengths and limitations of the analysis given by the frameworks, theories and models
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