Strategic Communications Plan

Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information.
1. Description a) What is your challenge or opportunity?
b) Why is this professionally important to you?
2. Goal
a) What goal or outcome do you want to achieve with this communication?
i. Is it clear, concise, and actionable?
3. Audience a) Who is your target audience?
i. What are the professional positions of the audience members?
ii. What demographic characteristics will the audience comprise?
iii. What is your relationship to the audience?
iv. What background knowledge and expertise does the audience have?
v. What does the audience know, feel about, and expect concerning this communication?
vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
b) What information is available about your audience?
i. What research/sources will you use to obtain information about the audience?
ii. What conclusions have you been able to draw about the audience? c) What tone will you use to convey your message? i. Is the setting casual or formal?
ii. Is the communication personal or impersonal?
4.Key Message a)What is the primary message you must convey to your audience?
i.Is the message compelling and memorable?
ii.Is the message clear and concise?
iii.Is the message aligned with your audience’s goals and needs?
5.Supporting Points a)What three to four points, reasons, or justifications support your message?
i.What research/sources will you use to obtain facts/data about your message?
6. Channel Selection
a)What communication style will you employ (Tell/Sell or Consult/Join), and why?
b)What channel(s) will you use to deliver your message, and why will they be the most effective?
c)What purpose is served by each channel you have selected?
7.Action Request
a)Is your call to action you are making to your audience clear, concise, and easily actionable? Per the above instructions, this is the basis for my paper The purpose of the communication : The purpose of the communication is to garner information in an effort improve diversity in a call center environment. Your goal : The goal of the communication is to create a plan to improve awareness of cultural awareness within the call center. Audience: The initial target audience is a focus group made up of management and teams members. Key Message: The key message in this communication is to create a real and attainable environment of inclusion without bias. Supporting Points: The points would include being able to relate to the already diverse workplace and create a learning environment. Channel Selection: The channel selection would include emails, meetings and monthly cultural events. Action Request: Written internal communication circulated within the call center to include a section for suggetions and a central drop off location (box or secure bin) for the suggestion forms. 



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