Task:
Note: Hoosier Media is a hypothetical firm used for Week 2-5 "Apply" assignments. Assume trends in the external environment facing all newspapers and print media apply. There is a small amount of additional information about Hoosier in the Week 4 assignment, but all the information you need for this assignment is below. Use "if ...then" statements like "If Hoosier is a small, regional paper they could consider mergers or alliances with other newspapers in the Midwest." Or you can also "make up" additional information to support your analysis: "Hoosier is a small newspaper company with 3 papers covering the Gary and Bloomington markets."
You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client's print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company's revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.
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