Introduction to Communication

Objective: Analysis of an organization and its environment 
Instructions 
1. Students are to research and present a company’s Strengths, Weaknesses,Opportunities and Threats 
2. Prepare a presentation that includes: 
a. The background of the company (i.e. what does the company do, itssituation and the industry (or industries) it is associated with). 
b. An assessment of a company’s internal and external environment using aSWOT analysis. 
3. The presentation can be submitted using one of the following formats:a. Video – minimum of 3 minutes to a maximum of 5 minutes in duration(Max 750MB) 
b. Audio - minimum of 3 minutes to a maximum of 5 minutes in duration (Max750MB) 
4. Provide a cover sheet, stating your name and student number, the course nameand number.  



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