JWI/575 JWI575 JWI 575 WEEK 4 ASSIGNMENT

JWI 575 WEEK 4 ASSIGNMENT

Assignment 1

: Business Plan

Review

Due Week 4 , Day 7 (Weight: 17

.5

%)

Within the context of

one

of the two

business plan case studies below, take on the role of an

investor. Determine if you would make an investment in the chosen business plan by analyzing the strengths and weaknesses of the

proposed business plan. Incorporate the Sahlman article “How to Write a Great Business Plan” as you complete the assignment. (NOTE

–Choose only one plan ). Business Plan for Room for Dessert: Adding Unique Ingredients to Life's Balancing Act

Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry For this assignment, write a 5–7 page paper in which you do the following: \1.

Assess the strengths and weaknesses of the “people” factor.

2.

Assess the strengths and weaknesses of the “opportunity” factor.

3.

Assess the strengths and weaknesses of the “context” factor.

4.

Asse

ss the strengths and weaknesses of the “risk and reward” factor

Your assignment must follow these formatting requirements:

Typed, double

-

spaced, using Times New Roman font (size 12) with one

-

inch margins on

all

sides; references must follow JWMI style

guide and writing

format. Check with your

professor for

any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the

professor’s

name, the course title, and the date. The cover page and the reference pa

ge

are not included in

the required page length.

The following are specific course learning outcomes associated with this assignment:

Evaluate the competitive landscape, sales, and distribution channels for new business

ventures.

Use technology and inform

ation resources to research issues in new business ventures

and entrepreneurship.

Write clearly and concisely about new business ventures and entrepreneurship using

proper writing mechanics.

Grading for this assignment will be based on answer quality,

logic

/organization of the paper, and

language and writing skills, using the following grading criteria

Weight: 17

.5

%

Assignment 1: Business Plan Review

Criteria

Unsatisfactory

Low Pass

Pass

High Pass

Honors

1. Assess the

strengths and

weaknesses of

the

“people”

factor.

Weight: 20%

Did not submit

or incompletely

assessed the

strengths and

weaknesses of

the “people”

factor.

Partially

assessed the

strengths and

weaknesses of

the “people”

factor.

Satisfactorily

assessed the

strengths and

weaknesses of

the “

people”

factor.

Completely

assessed the

strengths and

weaknesses of

the “people”

factor.

Exemplarily

assessed the

strengths and

weaknesses of

the “people”

factor.

2. Assess the

strengths and

weaknesses of

the “opportunity”

factor.

Weight: 20%

Did not

submit

or incompletely

assessed the

strengths and

weaknesses of

the “opportunity”

factor.

Partially

assessed the

strengths and

weaknesses of

the

“opportunity”

factor.

Satisfactorily

assessed the

strengths and

weaknesses of

the

“opportunity”

factor.

Complet

ely

assessed the

strengths and

weaknesses of

the

“opportunity”

factor.

Exemplarily

assessed the

strengths and

weaknesses of

the

“opportunity”

factor.

3. Assess the

strengths and

weaknesses of

the “context”

factor.

Weight: 25%

Did not submit

or

incompletely

assessed the

strengths and

weaknesses of

the “context”

factor.

Partially

assessed the

strengths and

weaknesses of

the “context”

factor.

Satisfactorily

assessed the

strengths and

weaknesses of

the “context”

factor.

Completely

assessed the

stre

ngths and

weaknesses of

the “context”

factor.

Exemplarily

assessed the

strengths and

weaknesses of

the “context”

factor.

4. Assess the

strengths and

weaknesses of

the “risk and

reward” factor.

Weight: 25%

Did not submit

or incompletely

assessed the

strengths and

weaknesses of

the “risk and

reward” factor.

Partially

assessed the

strengths and

weaknesses of

the “risk and

reward” factor.

Satisfactorily

assessed the

strengths and

weaknesses of

the “risk and

reward” factor.

Completely

assessed the

streng

ths and

weaknesses of

the “risk and

reward” factor.

Exemplarily

assessed the

strengths and

weaknesses of

the “risk and

reward” factor

Weight: 17

.5

%

Assi

gnment 3A: Business Plan Review

Criteria

Unsatisfactory

Low Pass

Pass

High Pass

Honors

Clarity, logic,

and writing

mechanics.

Weight: 10%

Multiple

mechanical

errors or much of

the text is difficult

to understand

and fails to follow

formatting

instructions. The

text does not

flow.

Several

mechanical errors

make parts of the

text difficult for

the

reader to

understand; the

text does not flow

or the discussion

fails to justify

conclusions and

assertions.

More than a few

mechanical

errors; text flows

but lacks

conciseness or

clarity; assertions

and conclusions

are generally

justified and

explaine

d.

Few mechanical

errors; text flows

and concisely and

clearly expresses

the student’s

position in a

manner that

rationally and

logically develops

the

topics.

No mechanical

errors; text

flows and

concisely and

clearly

expresses the

student’s

position in an

exemplary

manner that

rationally and

logically

develops the

topics.