STR/581 STR581 STR 581 Week 2 Environmental Scan and Summary

STR 581 Week 2 Environmental Scan and Summary

STR 581 Week 2 Environmental Scan and Summary (1)
External Environmental Scanning
 
Analyze an organization’s remote environment. 
Analyze an organization’s industry environment.
Analyze an organization’s external operating environment. 
•.
Course Assignments
 
Readings
 
•Read Ch. 3 & 4 of Gaining and Sustaining Competitive Advantage. 
•Read Ch. 4 & 5 of Strategic Management.
•Read Ch. 9 of The Strategy Process.
•View the video by Chris Anderson on innovation

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