MKT100 week 9 QUIZ
Which of the following is the least flexible of these important retailing strategy issues?
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Store atmosphere |
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Scrambled merchandising |
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Retail positioning |
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Store image |
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Location |
Direct marketing, direct selling, and automatic vending are all examples of ____ retailing.
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off-premise |
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portfolio |
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nonstore |
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off-price |
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direct |
Large, self-service stores that carry a complete line of food products and some nonfood products are called
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discount stores. |
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superstores. |
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supermarkets. |
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department stores. |
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warehouse clubs. |
The selling of merchandise outside the confines of actual facilities is generally called
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nonstore retailing. |
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direct selling. |
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direct marketing. |
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Internet marketing. |
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store-front sales. |
A manufacturers' outlet mall is most appropriately classified as a(n)
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discounter. |
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specialty retailer. |
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off-price retailer. |
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category killer. |
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department store. |
A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a
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discount store. |
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department store. |
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convenience store. |
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supermarket. |
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category killer. |
The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called
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direct marketing. |
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direct-response marketing. |
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telemarketing. |
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personal selling. |
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direct selling. |
Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as
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functional wholesalers. |
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commission wholesalers. |
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hands-off intermediaries. |
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contract negotiators. |
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functional middlemen. |
Wholesaling can be defined as
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transactions in which products are bought for resale. |
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transactions made at a discount. |
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sales made to retailers only. |
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transactions in which purchases are for production of other goods only. |
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marketing activities necessary to conduct exchanges with consumers. |
The performance of marketing-related activities conducted on the telephone is called
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e-marketing. |
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direct-response marketing. |
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telemarketing. |
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phone retailing. |
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tel-selling. |
An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a
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commission merchant. |
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sales branch agent. |
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selling agent. |
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manufacturers' agent. |
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broker-agent. |
Which of the following is the least flexible of these important retailing strategy issues?
Answer
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Store atmosphere |
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Scrambled merchandising |
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Retail positioning |
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Store image |
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Location |
A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a
Answer
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discount store. |
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department store. |
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convenience store. |
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supermarket. |
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category killer. |
What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?
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On-site wholesalers |
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Cash-and-carry wholesalers |
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Rack jobbers |
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Truck jobbers |
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Drop shippers |
____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.
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Off-price shopping centers |
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Outlet shopping centers |
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Regional shopping centers |
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Power shopping centers |
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Lifestyle shopping centers |
Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called
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specialty-line wholesalers. |
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full-service stockers. |
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in-store maintainers. |
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assemblers. |
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rack jobbers. |
Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called
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limited-service wholesalers. |
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wholesale service specialists. |
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general-line wholesalers. |
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specialty-line wholesalers. |
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specialty-service wholesalers. |
A retailer is an organization that purchases products for the purpose of reselling them to
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other retail organizations. |
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the government. |
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ultimate consumers. |
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wholesalers. |
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nonprofit organizations. |
Which of the following is a full-service merchant wholesaler?
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Cash-and-carry wholesaler |
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General merchandise wholesaler |
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Drop shipper |
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Mail-order wholesaler |
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Truck wholesaler |
Selling agents perform every wholesaling activity except
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transporting goods. |
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setting prices. |
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financing the products. |
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taking title to products. |
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