BUSI/430 BUSI430 BUSI 430 What is the E-Trade AIDA model

 BUSI 430 What is the E-Trade AIDA model

Discussion Board After watching the E-Trade Video, answer the following 2 questions. Using the concepts discussed in this module/week’s Reading & Study material, fully explain and support your responses. Each thread must be 300 words and include at least 1 citation from the textbook and 1 from another source. What is the E-Trade AIDA model, and how do the creative components of the E-Trade commercial represent the message strategies covered in the text? Using the characteristics of a credibility spokesperson, how would you evaluate the E-Trade baby’s credibility?


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