GENERAL BUSINESS ASSIGNMENT Brand Audit

GENERAL BUSINESS ASSIGNMENT Brand Audit

Company APPLE

Refer back to the brand chosen for the Week 1 assignment.

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide 

Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.

Include the following:

  • Background
  • Brand Inventory
  • Brand Exploratory
  • Strategic Recommendations
  • Tactical Recommendations

Include speaker notes on every slide, as well as, an introduction and conclusion slide, subject headers, a minimum of 2 different citations, and a references slide.

Cite all sources according to APA formatting guidelines.

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