GENERAL BUSINESS ASSIGNMENT Brand Audit
Company APPLE
Refer back to the brand chosen for the Week 1 assignment.
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide
Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.
Include the following:
- Background
- Brand Inventory
- Brand Exploratory
- Strategic Recommendations
- Tactical Recommendations
Include speaker notes on every slide, as well as, an introduction and conclusion slide, subject headers, a minimum of 2 different citations, and a references slide.
Cite all sources according to APA formatting guidelines.