Task:
Famous writers, politicians, artists, actors, and entrepreneurs often give commencement (graduation) speeches or are invited to give TED talks. You are to write an essay in you which you analyze a famous speaker’s commencement speech or TED Talk. Your goal is to explain how the speech’s purpose is shaped and supported through its author’s use of rhetorical tools. As you analyze the speech, take care to remain unbiased and not to express your own position on the topic. The following is a more detailed explanation:
1. Begin your essay by introducing the speech and the author. Be sure to include the full name of your speech’s author the first time you reference him or her in your introduction (thereafter, you will use only the author’s last name); you will also need to note the full title of the article (thereafter, you may use a shortened version of the title). Briefly introduce the topic by establishing the context of the speech—who delivered the speech, when it was delivered, at what institution or to what audience, etc. You should also discuss the specific target audience and why the topic is of interest to that audience (graduating college students, budding artists, etc.).
2. Visit the speaker’s website or other credible source where you can find information about the speaker’s background and biography. Summarize the important biographic information found there as related to your topic. You should include bits about the speaker’s personal history as well as a summary of that person’s body of work. Choose the information that you feel best leads into that person’s speech, which you will analyze later in the essay. You should use your own words as much as possible (rather than rely upon quotations). Be sure, of course, to include in-text citations for the summary as a whole as well as any quotations or paraphrases used in the paragraph (these citations should be included in all of your paragraphs).
3. Provide a brief summary of the speech; this paragraph should be written in an objective, unbiased manner. As in the previous paragraph, you should use your own words as much as possible (rather than rely upon quotations) and include signal phrases and in-text citations throughout your paragraph.
4. In each paragraph, you will discuss a rhetorical tool used by the speech’s author to shape and support his or her purpose (in alignment with your thesis statement). Possible rhetorical tools are as follows: allusions, authorities/outside sources, definitions, description, dialogue, examples, facts, figurative language, narration, personal testimony/anecdotes, scenarios, statistics, counterargument, concession, organization, and voice
5. Explain which of the following appeals the author relies upon most heavily to make his or her argument: logos (appeal to message’s logic), pathos (appeal to audience’s emotion), or ethos (appeal to author’s credibility. To support your chosen appeal, you will reference specific textual evidence and rhetorical tools, and you will, of course, cite that evidence in-text.
6. Reiterate your thesis and speak to the article’s importance. In other words, why should readers consider reading and/or listening to speech for themselves?
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