General Business Assignment Subculture Analysis & Market Segmentation

General Business Assignment Subculture Analysis & Market Segmentation

  • 1. How are market segmentation, targeting, and positioning interrelated? Illustrate how these three concepts can be used to develop a marketing strategy for a product of your choice.
  • 2. Why is subcultural analysis especially significant in a country such as the United States? Provide A real-world example of a marketer using an understanding of a subculture to market effectively.

 

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