BUSI/330 BUSI330 BUSI 330 WEEK 5 DISCUSSION

BUSI 330 WEEK 5 DISCUSSION

Discussion Board Forum 3

Google is an example of a company that has quickly emerged as a market leader in “information” access, distribution and online advertising. Have you ever wondered how Google can afford to build, staff and operate Best of Breed data centers that enable near immediate access to a world of information, with an “intuitive” capability that adapts to the search interests of a user? Here is your opportunity to answer these question, and more.

Read the Google business case in the text, and watch the Google video: http://www.viddler.com/embed/bf7fc9fa. Provide comprehensive responses to the following questions: 

• Research “Google” using Google, and describe the first two (non-Google, non-Wiki, non Facebook) “website hits” that appear. How did these two “hits” make it to the “first displayed” positions in a Google search? 
• Explain Google’s AdWord and AdSense services and describe how each benefits a firm considering online advertising with Google. What are the differences in the two services?
• Do you think that Google is financially successful in their online advertising business model? Explain why or why not.
• What other areas of growth are likely to be pursued by Google in the future?

“Great is our Lord and mighty in power; his understanding has no limit” (Psalm 147:5 NIV). Describe the vastness of God’s wisdom, knowledge, and power in consideration of the power of humans’ marvels such as Google.

Discussion Board Forum Instructions

Discussion Board Forum Thread Instructions

You will have 4 Discussion Board Forums in which you will write a thread of at least 350 words, not including abstract, title page, or references, responding to the topic presented. Current APA format, spelling, and grammar are expected.

Discussion Board Forum Replies Instructions

You will then reply to 2 different classmates' threads with a thoughtful consideration of the Discussion Board Forum thread topic and marketing application made by the student initiating the thread. Each reply must be at least 250 words each, not including abstract, title page, or references.

Post-First

This course utilizes the Post-First feature in all Discussion Board Forums. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. For additional information on Post-First, click here for a tutorial.

For each forum, your thread is due by 11:59 p.m. (ET) on Friday of the assigned modules/weeks. Your replies are due by 11:59 p.m. (ET) on Monday of the same modules/weeks.