BUSI/330 BUSI330 BUSI 330 WEEK 3 DISCUSSION

BUSI 330 WEEK 3 DISCUSSION

Discussion Board Forum 2

Note: The Discussion Board Forum assignment this week is taken from chapter 12, the Amazon Video Case 12. Amazon Video: Delivering The Earth’s Biggest Selection: http://www.viddler.com/embed/89fd8c9b

The retail industry has pioneered mass marketing strategies directly to consumers, and has enjoyed many years of consumer loyalty. Many consumers view sales and marketing through the lens of the traditional retail model, whether purchasing fashionable clothing or home appliances. Today, the Internet is giving traditional retail a run for its money, many times offering the same product at a more favorable net price to the consumer. Let’s look more closely at non-store retail sales and how it is changing the landscape for suppliers and consumers alike.

• Identify the six non-retail marketing models identified in the text, and describe their advantages and disadvantages. Provide an example of a non-retail store that you are familiar with and have purchased from.
• Read the Amazon Video Case 12 in chapter 12 of the text and watch the corresponding Amazon video (use the URL above to navigate to the video).

Note: Do not use the URL provided in the Video Case 12-4 listed in the text Amazon case page:

• Describe how Amazon’s online marketing strategy is impacting conventional retail stores. What specific advantages do Amazon and other online firms have over brick and mortar department stores? What advantages do local retail stores have over online shopping?
• How are brick and mortar retail stores responding to the online shopping competitors? Provide an example.
• Can an “even playing field” be achieved for both the local department store and an online merchant offering the same products? Explain and support your answer.
• How is Amazon looking beyond retail shopping to providing managed logistics services to other firms?

“Plans fail for the lack of counsel, but with many advisers they succeed” (Prov.15:22 NIV). Explain what this means to a follower of Christ in their business practices.

 Discussion Board Forum Instructions

Discussion Board Forum Thread Instructions

You will have 4 Discussion Board Forums in which you will write a thread of at least 350 words, not including abstract, title page, or references, responding to the topic presented. Current APA format, spelling, and grammar are expected.

Discussion Board Forum Replies Instructions

You will then reply to 2 different classmates' threads with a thoughtful consideration of the Discussion Board Forum thread topic and marketing application made by the student initiating the thread. Each reply must be at least 250 words each, not including abstract, title page, or references.

Post-First

This course utilizes the Post-First feature in all Discussion Board Forums. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. For additional information on Post-First, click here for a tutorial.

For each forum, your thread is due by 11:59 p.m. (ET) on Friday of the assigned modules/weeks. Your replies are due by 11:59 p.m. (ET) on Monday of the same modules/weeks.