Marketing research paper

Objective
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You are to research the rise and fall of the early days of the World Wide Web. In 1993, Tim Berners-Lee created the Web and the bubble began. The bubble describes the amazing stock run of Internet companies, when their values soared to unbelievable and what were thought to be unattainable heights from 1993 to 2001.

Suddenly, the overpriced giants crashed. Individual investors lost millions and the NASDAQ (the stock exchange for most Internet companies) came tumbling down. What happened? Why did it happen? What could have been done to stop this unsafe surge in valuation?

Your objective is to research this bubble and outline the basics of this extraordinary time. Which companies made the most? Which companies lost the most?

The guidelines for your paper are below.

Guidelines
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The final paper must be five to six pages in length (this would be roughly one page per area included in the report), following APA format standards (title page and reference page are not part of the page-count criteria).
APA style of citation and five scholarly sources are required. Be sure to look up how to cite an interview for APA style.
All DeVry University policies are in effect, including the plagiarism policy.
Any questions about these papers may be discussed in the weekly Q & A Discussion topic.
This project is worth 125 total points.
These papers will be graded on quality of research topic, quality of paper information, use of citations, grammar, and sentence structure.
Milestones
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Week 1

Your paper is assigned, and your research begins.

Weeks 2 and 3

Continue finding scholarly sources and start writing your paper. Do NOT wait until the end to start your research.

Week 4

Submit your paper. For APA format guidance, please refer to the APA Tutorial in the Syllabus. Ensure that the body of your paper, excluding cover page and sources, exceeds the minimum, and that all of the assignment requirements have been met. Please use a cover page for this assignment. Submit it to the Week 4 Assignments Dropbox.
Grading Rubrics
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Category	 Points	 %	 Description
Insight	 50	 40	 What insights did you gain from your research? What did you learn from this business history?
Analysis	 25	 20	 Did you interpret the message from the research and integrate it with the lessons you have learned in our course? Did you effectively analyze information and demonstrate a mastery of the subject matter?
Organization	 25	 20	 Was the paper organized and did it tell the story of the Internet bubble in a clear and concise way?
Grammar/Spelling	 15	 12	 Ensure that your paper is well written.
Overall	 10	 8	 Overall paper should be cohesive and tell a story. The story should have a beginning, a middle, and an end. In other words, make the paper an enjoyable and compelling read.
Total	 125	 100	 A quality paper will meet or exceed all of the above requirements.
Best Practices
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The following are best practices in preparing this paper.

Cover Page: Include who you prepared the paper for, who prepared it, and the date.
Table of Contents: List the main ideas and sections of the paper and the pages where they are located. Illustrations should be included separately.
Introduction: Use a header on your paper. This will indicate that you are introducing the paper. 

The purpose of an introduction or opening is to 

introduce the subject and why the subject is important;
preview the main ideas and the order in which they will be covered; and
establish the tone of the document.

Include in the introduction a reason for the audience to read the paper. Also, include an overview of what you will cover and the importance of the material. (This should include or introduce the questions you are asked to answer in each assignment.)

Body of the Report: Use a header with the name of the project. An example is, "The Development of Hotel X: A World Class Resort." Proceed to break out the main ideas: State the main ideas, the major points of each idea, and provide evidence. Show some type of division, such as separate, labeled sections; separate groups of paragraphs; or headers. Include the information you found during your research and investigation.
Summary and Conclusion: Summarizing is similar to paraphrasing but presents the gist of the material in fewer words than the original. An effective summary identifies the main ideas and the major support points from the body of the report; minor details are left out. Summarize the benefits of the ideas and how they affect the subject.
Work Cited: Use the citation format specified in the Syllabus.