The Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization's competitive advantage. The Strategic Plan assignment according to the directions.
External and Internal Assessment section of the “Strategic Plan” resource.
External and Internal Assessment
External and internal assessment tools are utilized your to ensure strategic initiative is viable.
Internal: Identify your strategic initiative using various internal assessment tools to evaluate your organization’s strengths and weaknesses in functional areas of business which include
External: Identify your strategic initiative using various external assessment tools to evaluate outside trends and events outside the control of the organization, and the industry.