Identify population and samples for your research. (Just need this question answered) I think we were clear in our question about who our intended market is for this research, we are looking for parents of kids 6-18 years old. The population would be parents here in America (where the NFL is played) of children 6-18 years old and our sample is at least 30 of those parents from all over (each team member seems to be from a different part of the US).