MCM507 Health Communication

Digital Health Communication Campaign Analysis 
You are required to undertake a critical analysis of a current and live digital health communication case study and present it in the form of a formal report. Based on this analysis, you are required to provide strategic recommendations to the organisation, pertaining to how they could improve upon, change their approach and/or understand the issue/crisis that is affecting their current health communication campaign. You will be given a choice of organisations/issues/campaigns in class at the beginning of the semester to choose from but if you have an idea of a case study that you would like to analyse, you can propose it to the lecturer for approval.
Specific information on the organisations, issues, artefacts for analysis and research requirements will be discussed in detail in class and on MyUnits.
You must provide a detailed analysis supported by references to academic and other source material to support your strategic recommendations.
More information on how to undertake this assignment and present your report will be provided during the semester.
You will be assessed on the following criteria, which carry equal weighting:

Appropriately and adequately addressing the task;


Level of critical analysis of researched materials;


Level of in-depth critical analysis of existing campaign elements;


Level of critical thinking represented in the analysis;


Level of critical thinking represented in the strategic recommendations;

Choose any 1 topic from the list:
Topic 1: Introduction to health communication
Topic 2: Ethics and the role of the health communicator
Topic 3: Working in the health sector: public, private and non-profit contexts
Topic 4: Working in the health sector: Health communication campaigns in practice
Topic 5: The future of health communication