AB/219 AB219 AB 219 UNIT 10 DISCUSSION

AB 219 UNIT 10 DISCUSSION

Unit 10: Pricing Strategies - Discussion

Discussion: Pricing―One of the 4 P’s

Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats. Execute the following steps to successfully complete this Discussion on the pricing component of the marketing mix: 

Step 1: Choose a current events article on pricing from KU Online Library or from:

• Learn the 4 P’s©: http://www.learnthe4ps.com/category/price/

Step 2: Cover the following topics in your Discussion answer in essay format: 

• Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix. 
• Identify two pricing concepts that you learned from reading this article. 
• From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
• From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers? 
• How might this information on pricing affect you personally? 

Directions for the Discussion 

To obtain full credit for this assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your Syllabus. 

Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.