PHL/458 PHL458 PHL 458 WEEK 2 Think Different Exercise

PHL 458 WEEK 2 Think Different Exercise

Think Different Exercise

 In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.

Review the University of Phoenix Material: Creative Thinkers.

Choose three individuals from among these 17 creative thinkers. Research them.

As a team, discuss the following questions:

  • What did each of the individuals contribute to the world?
  • How was each of their contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
  • Are there certain defining characteristics shared among all of the individuals?
  • Why do you think Apple chose these individuals to appear in this advertisement?

Summarize your findings in a 700- to 1,050-word document.  

Format your assignment according to appropriate course level APA guidelines.

 

University of Phoenix Material                      

 

 

Creative Thinkers

 

Choose one or two individuals from the list below for your Learning Team Week 2 assignment: Think Different.

 

 

  • Albert Einstein
  • Bob Dylan
  • Martin Luther King, Jr
  • Richard Branson
  • John Lennon (with Yoko Ono)
  • Buckminster Fuller
  • Thomas Edison
  • Muhammad Ali
  • Ted Turner
  • Maria Callas
  • Mahatma Gandhi
  • Amelia Earhart
  • Alfred Hitchcock
  • Martha Graham
  • Jim Henson (with Kermit the Frog)
  • Frank Lloyd Wright
  • Pablo Picasso

 

 

 

 

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