AB/299 AB299 AB 299 UNIT 7 Discussion

AB 299 UNIT 7 Discussion

Discussion

Market Entry

Reading for the Discussion

Read the article regarding “ How to Enter a Foreign Market” and then answer the following questions

based on the Exavier Candy Company scenario.

  • If Exavier Candy Company were to go global what would they need to find out concerning marketing of their products? Be specific.
  • What would be their best first international market (country or region) possibility and why?
  • What management/financial considerations would need to be considered?

Respond per your Syllabus guidelines.

Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.

 

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