AB/299 AB299 AB 299 UNIT 7 Assignment 2: Journal Assignment

AB 299 UNIT 7 Assignment 2: Journal Assignment

Assignment 2

Assignment 2: Journal Assignment

Topic: Global versus International Strategy

Do some research in the KU Library and/or the Internet.

  • Differentiate between a global marketing strategy and an international marketing strategy to market toys.

Access the Assignment 2 rubric. Respond in the Journal in a minimum of 350 words in APA format and citation style.

 

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